Boston Rob may not be playing Survivor 50, but he is still getting his bag

Boston Rob has partnered with Ulta Beauty and other brands ahead of Father's Day 2025!
NBCU Emmy Kick-Off Luncheon
NBCU Emmy Kick-Off Luncheon | Kevin Winter/GettyImages

Boston Rob Mariano might not be in Fiji for Survivor 50, but that doesn't mean we aren't seeing him doing his thing on social media. In fact, it is clear that the reality competition beast has been keeping himself busy with some very interesting partnerships.

On June 11, he took to Instagram to share a sponsored post showcasing the magic of Stitch Fix and how it can up anyone's fashion game. And then on June 12, he was back at it with a new bag in hand. This time, it seems that the Survivor legend was actually partnering with Ulta Beauty.

Both of these posts were done ahead of Father's Day, which falls on June 15 this year, as a type of get ready with me style of advertisement. And while the reel featuring Stitch Fix featured his daughters and saw him trying on a variety of stylish pieces, much to their appreciation, I have to say that the Ulta Beauty post is the one I have the most questions about.

The Ulta Beauty sponsored post is so simple, as we see Boston Rob standing outside of an Ulta Beauty store with his signature all black look and backwards ball cap holding a small Ulta bag in his hand. In the caption, Rob writes:

"Just a dad, doing my thing. Picked up a few things from @ultabeauty to keep it sharp this Father’s Day!"

Now, maybe it is me, but I want to know what's in the bag. What exactly does Boston Rob buy at an Ulta Beauty store? Is he a skincare type of guy, or was it all about the hair? Or maybe the goodies in the bag are actually for someone else. Maybe he really went shopping for his wife or daughters and is just making it seem like there are men's products in his shopping bag.

Fingers crossed, Boston Rob decides to show us the goods, because now we need to know what he is buying when he heads to Ulta Beauty. And of course, now, we are also waiting to see if there are any other interesting brands he has partnered with in time for Father's Day.

Considering he is not doing Survivor 50, it actually makes perfect sense that he is doing other work, even if that work includes sponsored posts on social media. But we can't wait to see if he does anything special with the show that made him a reality TV star. And of course, I wouldn't be mad if he decided to do another reality competition. Destination X, anyone?